Not only the companies which develop operating systems value the contents in their operating systems more and more, other platforms are also valuing their contents more and more. For example, Netflix, YouTube and other companies are also trying to improve the qualities of the contents on their platforms. Why has content become so important now? First, good environment for content creators including software developers can bring in better contents including software, more and better contents will help to attract more users to the platforms. Secondly, more users will also attract developers, because developers will see there is a bigger market. So this can create a multiplier effect. Thirdly, the competition between similar platforms is increasing. To win the competition, they have to use their contents to gain more market shares. Fourthly, different types of contents can help to attract different types of users, firms can differentiate the contents on their platforms from each other’s to avoid price competitions and make everyone happy.
Overall, if there are more platforms appearing, the competition for content creation will increase significant, because only those with the best contents will survive at the end. People may still remember Windows Phone, why does it fail? It fails partially because the number of contents on this platform is nowhere near the numbers on IOS or Android.
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