Are consumers changing back and forth?

I have forgotten what exactly Steve Jobs said about consumers’ preferences (maybe it is just a rumour), the quote is like a company does not need its consumers to tell what they like, instead the company should tell what its consumers like and need. Apple has successfully guided its consumers’ preferences, even have guided how other smartphone makers make their phones. In 2017, Apple launched its first iPhone with FaceID. Immediately after the product release, many people saw the notch as a very ugly feature, even Samsung made a video to mock Apple for the notch. However, shortly afterwards, many other smartphone makers also produced their phones with different forms of notches, because of Apple’s successful sales of its iPhone.
Then why do consumers still buy products which they complain about? First, we cannot ignore the power of Apple’s brand. Apple is a very influential company that although some people may not like Apple’s new design, they still want to try Apple’s new products. Moreover, some people merely want to own an iPhone, since they think that owning the latest iPhone can show they are having a comfortable lifestyle. Secondly, people purchase the products they do not like, not because they change their preferences or opinions, but because other factors overcome the features they do not like. This happens to all our daily purchases, we do not like paying money, so anything with a price has something we do not like, we make our purchases once other benefits overcome the price. Thirdly, as Steve Jobs said before, customers do not know what exactly they want until they are offered. Looking does not give a consumer a full experience, a consumer can gain a full experience by actually using the product. The experience from just looking or reading keynotes can be seen as a subset of the full experience, this experience may not effectively reflect the full experience.
The above three factors could make people behave differently from what they say; however, there is still one important missing factor, habit. Habit, in my opinion, is much more interesting than the mentioned factors are, and worth a much more detailed discussion.