I
already wrote a paper review on this paper yesterday; however, I feel
there is a lot more to discuss. One of the important functions that
media has is to make policy makers and governments accountable.
However, media reports have lots of constraints. One of the
constraints is that media has to report information within a limited
time period. Media is run by businesses whose target is to maximise
profits, so they have to spend more time on the news that their
audience love to watch instead of giving equal weight to all kinds of
news. Here comes to the second constraint, which is media’s
audience. For example, the reports of Fox News are very pro-Trump,
since their audience are mainly conservatives (Republicans) and blue
collar white workers. Because media has to target different groups of
population, their reports could be potentially biased. When biased
information is provided, the general public do not have correct
access to information, so they do not have a close-to-truth image of
the world. The reason for media to target different types of audience
is again a business based decision and to maximise profits, since
differentiation can help these media companies to gain some oligopoly
market power. Overall, we can see that since media companies need to
maximise their profits, people will never get perfect access to all
information with equality and unbiasedness.
Another
thing I want to discuss about in this paper is that countries’
unpopular actions. The US, China, and Russia are three major powers
at the centre stage of the world politics, their actions are reported
by media around the world, so they have to be very careful of making
their decisions and even choosing correct words in their government
announcements. However, there are many small countries which are not
in many people’s eyes. Just aks one question how many countries a
person can name. Those countries which people can hardly name are not
reported worldwide. Their governments are not held accountable by the
world media, so it is easier for these government to be corrupt. In
addition, when the governments are commonly corrupt and the majority
of the media audience do not care about these governments, these
governments’ news will be less and less frequently reported.
Therefore, the left-out countries will be more left-out.
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