Should Apple eliminate the leaks?

Tomorrow is Apple Special Event, which is probably the most important Apple’s event in a year since new iPhone models will be announced and iPhone is Apple’s biggest source of revenues. However, there are lots of leaks that report the possible iPhone models which will be announced tomorrow. People expect there will be four iPhone models, Apple Watch Series 4 and a new version of 12 inch iPad Pro announced tomorrow after reading all sorts of leak reports. A security analyst Ming-Chi Kuo is famous of his accurate predictions about Apple’s products. However, such leaks did not happen during Jobs’s period. Here comes a question that whether these leaks benefit or damage Apple.

On one hand, leaks can help Apple to gather more attention that leaks make people talk more about Apple’s products for a much longer period. This can improve Apple’s popularity and publicity. In addition, leaks can give Apple more feedback about its coming products, this gives Apple some chances to improve their products before Apple officially announces its products, although Apple does not necessarily do that. On the other hand, Apple may be able to create more publicity for its products; however, it will definitely reduce the publicity of its Special Event, especially when many of the previous leaks are proved to be true, since people expect nothing surprising will be announced during the Special Event. In addition, if Apple does not leak the information voluntarily, then it means Apple loses the control of its internal information and secrets. This is a huge problem if Apple wants to launch some game changing products, like iPhone in 2007; because Apple’s competitors can get the information about the game changing products through these leaks and design their similar products.

Overall, leaks do not always damage Apple but if Apple wants to be a game changer again, then leaks are a big problem to Apple.