Apple sees itself as a protector of its users’ privacy and blocks the applications which tend to collect users’ private information, including Facebook Research and Google’s Screenwise Meter. Google later announced that it started to work with Apple to protect users’ privacy. Such action could be seen as a compromise by Google. Both Facebook and Google run their businesses largely based on data collection, they use the data collected from their users and use the analysis to improve the effectiveness of their advertising in irder to gain more advertisement businesses. Is it possible for Facebook and Google to continue their previous activities and force Apple to withdraw its privacy protection ambition?
Well, this is possible but has greater potential risk. Although Apple’s iPhone sales were not very impressive, this is caused by more and more people are just using their iPhones for longer and do not upgrade their iPhones as frequently as previously. This means that there are still a significant number of iPhones users existing in the market. If Apple stops providing Google’s and Facebook’s services and applications, these two companies can face the risk of losing their market shares; of course, Apple also has similar risk. However, working with Apple may reduce the effectiveness of these two companies’ data Coll’s ration, but does not the risk of losing market shares. Moreover, though they may not be able to collect their users’ data effectively on iPhones, their users also use other devices other than Apple’s products, they can still effectively collect their users’ data from other devices. Moreover, without collecting very private information, these two companies already gain access to many very crucial data, including social networks and hobbies, which can ensure their positions in the advertising industry.
Overall, from all aspects, fighting with Apple on the privacy issue is not a wide. It will damage their companies’ images, and face potential risk of losing maker shares.
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