Google has a very large numbers of users who use its search engine, YouTube and other services. Almost everyone around the world (except China mainland) who has access to the Internet has ever used Google’s service. Those who have used YouTube might find YouTube is trying to ask you some questions about some brands. Many of people cannot be bother doing these surveys seriously, they may just randomly pick one answer since they will not receive any award by doing these surveys seriously. However, some people may sometimes answer these surveys accurately. As long as some people answer these surveys accurately, then the surveys can provide some useful information by using data analysis.
When some people are answering Google’s surveys accurately and some people are answering these survey incorrectly and some are not answering, Google can apply a censored data analysis approach to find useful information as long as Google can estimate each answer’s probabilities of the listed above behaviours, which is not a difficult task for Google at all given it has collected so many user data. I think that if Google wants to be an investment firm, it can be very successful because they can conduct market surveys across its Internet platforms which can provide relatively more accurate information about firms which Google is interested in than the information released by the firms and the media. It is highly possible that Google can know the firms much better than these firms themselves via this method.
Moreover, it can even figure out the buy side as well as the sell side opinions and weights on the financial market. With enough information about the both sides’ opinions, it is not even that difficult to predict the market trend.
Overall, Google is currently interested in investing in tech related startups and relatively small companies in the VC market, but its potential in the broad financial market cannot be ignored.
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