Advertising does not need to be excellent, but definitely can't be pessimistic

I read an article talking how the advertise of financial firms fails to attract female investors. It is really interesting that it shows how much we can be influenced by advertising. Generally, we believe ourselves to be rational and make our choices independently; however, this is definitely not true as firms must find advertising useful so they keep spending on it. In many cases, the priority of advertising is to let potential customers know their brands. Leaving customers some useful and interesting details about the products can help to increase the demand for the products. However, the article I read shows something interesting that the negative side in advertising has greater impacts than the positive side. We are loss averse that we care more about our losses than our gains. Therefore, it is crucial that ads have to be designed very carefully that it can have limited details about the positive side of the product, but it definitely cannot have any context that may allow people to associate with any negative side of the product.